Lokmanya Tilak Museum is located in Pune and was established by Bal Gangadhar Tilak's (famously known as Lokmanya Tilak) family in his honour. He is known as "The father of the Indian Unrest."

​

But the museum has no identity or any branding to make it stand out. So, we worked on its Identity, Signage System and Brand Guidelines  to make people remember the story of our Great Indian Leader Lokmanya Tilak.

​

The inspiration behind the Identity was Lokmanya Tilak's famous turban which quickly creates an impression in viewer's mind of him. The orange circle behind it represents the rising sun and creates a relation between Lokmanya Tilak & his role in beginning the freedom fight against the British rule.