Did a Hypothetical Project on Identity Design & Branding for sports shop in Pune. Currently they don't have any Identity and have written their name in plain text which doesn't make their brand stand out.

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So, to create an Identity that represents their name as well as their area of work perfectly we chose thunder as our inspiration. Yellow and Blue color combination shows energy & passion for the sports. The whole form factor of the identity brings out the fast nature of sports.